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Career Exploration

Iona University Libraries Guide to Career Exploration


An industry is a collection of companies producing the same product or service.

Learning about the trends in a particular industry will round out your understanding of a company's role. Researching an industry will help you:

Learn who a company's competitor is and understand the positives and negatives of the competitors.

Understand the larger picture of the industry rather than simply focusing on a company,

Determine which companies are growing and then target your applications to these.

Industry reports are a good starting point; then, check out industry news.

Library Databases for Industry Research