Media & Strategic Communication

Welcome

This Research Guide is designed to help you find resources in the field of Media & Strategic Communication - whether you're looking for books (print or e-books), multimedia (DVDs, CDs, streaming video, etc.), or articles from print or online databases.

You will be able to find materials that are credible, accurate, and authoritative. Please use the contact information in the "Getting More Help" tab if you have any questions about anything in this guide or need further assistance. Happy researching!

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Relevant Ebooks

Key Subject Journals

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Digital Newsstand

Flipster is a digital newsstand that allows you to read magazines on your computer or mobile device.

Magazines can be downloaded to Android™ phones and tablets, Apple® phones and tables, and Kindle Fire tablets for offline reading.

AP Stylebook

Associated Press (AP) Stylebook
A guide for grammar, punctuation, and principles and practices of reporting. It is used by U.S. reporters, editors, broadcasters, magazine publishers, and PR firms to maintain standardized language and presentation.

Databases

Academic Search Elite
Articles from journals, magazines and other resources covering multidisciplinary topics. (Insights enabled)
EBSCO (all collections)
Articles and ebooks covering multidisciplinary subjects from all Ebsco databases.
SAGE Journals Online
SAGE Journals Online contains 600+ journals covering business, humanities, social sciences, science, technology and medicine. The full text of every issue is available from Volume 1, Issue 1 to the present.
JSTOR
Scholarly journals and ebooks in the humanities, social sciences, and business. Journal coverage generally ends 3-5 years before the current year.

The New York Times Academic Pass
The Academic Pass provides access to NYTimes.com, NYTimes.com smartphone and tablet apps, and NYTimes In Education.
Wall Street Journal
The WSJ is considered the US's preeminent publication for business news and information on financial markets worldwide. Content available from 1984 - Current.
US Newsstream
US Newsstream enables users to search the most recent premium U.S. news content, as well as archives which stretch back into the 1980s featuring newspapers, newswires, blogs, and news sites in active full-text format.
News (Gale OneFile)
Provides access to more 1,000+ major U.S. regional, national and local newspapers as well as leading titles from around the world.
New York State Historic Newspapers
The NYS Historic Newspapers project provides free online access to a wide range of newspapers chosen to reflect New York's history.
CQ Researcher
Congressional Quarterly reports addressing controversial current issues. Includes historical perspective, recent developments, statistics, opposing viewpoints, and sources for additional research.
CountryWatch
Reports on political, business, demographic, cultural, and environmental information and statistics on countries around the world. Also includes daily news coverage by country, comparable country data sets and regional maps.

Communication and Mass Media Complete
Articles and other resources in the disciplines of rhetoric and discourse, media studies, communications, linguistics, and related fields.
Statista
Find statistics, consumer survey results, and industry studies. Categorized into 21 market sectors, the platform provides direct access to quantitative data on media, business, finance, politics, and a wide variety of other areas of interest or markets.
Data sources include market research reports as well as trade publications, scientific journals, and government databases.

Communication and Mass Media Complete
Articles and other resources in the disciplines of rhetoric and discourse, media studies, communications, linguistics, and related fields.
Business Source Elite
This database provides full-text coverage of business, management and economics journals and periodicals. These publications cover topics such as accounting, banking, finance, international business, marketing, and sales. (Insights enabled)
Gale Business: Insights
Company and industry profiles including SWOT reports, market share and financial reports, industry rankings, products and brands, marketing data, and more. Contains articles and abstracts from journals and news sources.
Mergent Online
Financial information on thousands of companies worldwide; also includes industry reports. Company information includes annual reports, company histories, SEC financial statements, stock information, directories, etc.

Mergent Online
Financial information on thousands of companies worldwide; also includes industry reports. Company information includes annual reports, company histories, SEC financial statements, stock information, directories, etc.
Gale Business: Insights
Company and industry profiles including SWOT reports, market share and financial reports, industry rankings, products and brands, marketing data, and more. Contains articles and abstracts from journals and news sources.
Business Source Elite
This database provides full-text coverage of business, management and economics journals and periodicals. These publications cover topics such as accounting, banking, finance, international business, marketing, and sales. (Insights enabled)

Professional Organizations

Society of Professional Journalists
The nation’s most broad-based journalism organization, the Society of Professional Journalists is dedicated to encouraging the free practice of journalism and stimulating high standards of ethical behavior. Founded in 1909, SPJ promotes the free flow of information vital to a well-informed citizenry, works to inspire and educate current and future journalists through professional development, and protects First Amendment guarantees of freedom of speech and press through its advocacy efforts.
News Media Alliance
Members represent nearly 2,000 diverse news organizations in the United States. Originally known as the Newspaper Association of America (NAA) the News Media Alliance represents diverse media outlets to include digital-only and digital-first to print news.

Public Relations Society of America (PRSA)
The PRSA says it's the nation's largest association of Public Relations and Communication professionals. It is a nonprofit trade organization with more than 28,000 members. It allows its members to network with PR and Communication professionals, provides professional development opportunities, and features a job bank.

Association of National Advertisers (ANA)
The ANA is the industry's oldest trade organization in the nation. It is comprised of 50,000 individuals from more than 1,000 companies. Over 15,000 brands are represented. Member benefits include attendance at industry-focused regional conference and unlimited access to all webinars.
American Advertising Federation (AAF)
The AAF has more than 200 local clubs across the nation representing about 40,000 advertising professionals. There are 5,000 college chapter members. The AAF offers a job bank as well as the National Student Advertising Competition, which allows students to create an advertising/marketing/media campaign for a corporate client, thus giving them real-world experience.

National Association of Broadcasters (NAB)
The National Association of Broadcasters (NAB) is the premier trade association for broadcasters. Its mission is to improve the quality and profitability of broadcasting, encourage content and technology innovation, and spotlight the important ways stations serve their communities. NAB offers broadcasters a variety of programs to help them grow in their careers.