Marketing & International Business: Research Tips
Research Database Terminology
Full text - immediate access to the entire text of articles or books. Can be either PDF images of the page (useful if you are interested in images or ancillary information such as advertisements that appeared with the text in publication) or HTML text-only.
Abstract - Brief reference to article or book's citation information, plus a brief summary. Sometimes full-text access is available from another Iona-owned database.
Index - Brief reference to article or book's citation information. Like abstracts, sometimes full-text access is available from another Iona-owned database.
Database Search Tips
Here are tips for better search results in databases.
Boolean: (using connectors: and, or, not)
mother and father searches for occurrences of both words within scope defined.
mother or father searches for one or all, but both are not required.
mother not father searches for occurrences of the word ‘mother’ without use of the word ‘father.’
(mother not father) and god
searches for occurrences of the word ‘mother’ without use of the word ‘father,’ then also requires the word ‘god.’
art* searches for art, arts, artistic, artful, etc.